Our design firm stands on a foundation of 4 core principles that interweave ethical responsibility with human-centered innovation and continuous learning, shaping our approach to design, collaboration, and community engagement. We place human dignity at the heart of our practice while maintaining unwavering ethical integrity in all decisions.
Through our principles, we aim to create designs that are not only beautiful and functional, but also sustainable, accessible, and socially responsible, and to make a positive impact on the world around us.
We act with honesty, transparency, and fairness in all our interactions
We prioritize the needs and experiences of the people who use our designs
We are flexible and responsive to changing circumstances and feedback
Approach that factors environmental, physical, organizational, or societal
Darold is a practicing artist, designer and engineer whose career path has encompassed diverse roles, from starting out as a design apprentice at a digital design studio in Japan, then Front-end Web Developer, to UI/UX Engineer and Principal Product Designer. He has played a vital role in shaping the digital products for a number of small startups and large corporations, collaborating closely with engineers and executives for SaaS and mobile software development.
He graduated from the Academy of Art University with a Master of Fine Arts in Web Design & New Media, and then later received a Master of Science in Systems Engineering from Johns Hopkins University for his thesis research work, Development of a 3D Simulation Tool Leveraging Genetic Algorithms for Neural Network Optimization in Automated Driving Systems: An Application for Scenario Analysis
